Submitted by dubai3000 on April 13, 2008
B2B vs. B2C Marketing and Supply Chain
Lorraine Scott
E-Business
EBUS 400
Raejean Kyle
May 21, 2006
What are B2B and B2C?
B2B and B2C are two of the major categories of Electronic Commerce, or E-Commerce. (Schneider, 2004) B2B is the term used to describe Business-to-Business transactions that take place electronically, more specifically on the World Wide Web. (Schneider, 2004) B2C represents the Business-to-Consumer transactions that take place on the Web. (Schneider, 2004) From what I have read, I believe that Business-to-Business is one business selling, or attempting to sell products to another business, while...
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