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Ball Track
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Submitted by utsa28 on January 1, 2008
- Category: Technology
- Words: 265
- Pages: 2
- Views: 162
- Popularity Rank: 1294
Ball Track
BallTrak is a revolutionary golf ball finder. Using RFID technology, BallTrak helps golfers locate their lost golf balls, making the game of golf more enjoyable for golf enthusiasts. BallTrak enables golfer to save:
v Time
v Money
v Strokes
We have completed extensive consumer research to identify a clear need in the marketplace for this “new to the world” product. Golfers—particularly players who average a score of over 100 and consider themselves Social Golfers or Golf Lovers—showed a significantly high (22% and 19% respectively) purchase intent. Our innovative marketing strategy targets the golfers in a fairly inexpensive way to encourage trial—through...
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