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Submitted by abcdefg on March 20, 2008
- Category: Business
- Words: 905
- Pages: 4
- Views: 113
- Popularity Rank: 1659
Benchmarking
Benchmarking
Intersect Investment’s CEO Frank Jeffers identified a new vision: “Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer.” The CEO understands that implementing this vision will require revolutionary organizational change, particularly in sales. One of many issues that Intersect Investment is facing is resistance to change and to better understand this issue we need to understand the reasons why people resist change. One way to understand the issue Intersect is facing is to benchmark with a company that faced with...
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