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Submitted by chyvonneh on March 25, 2008
- Category: Business
- Words: 905
- Pages: 4
- Views: 95
- Popularity Rank: 1885
Benchmarking
Benchmarking Research: Global Communications
The concept of benchmarking is essential to compare and contrast business’ services, products, markets, ethics, negotiations and communications when seeking “best practices” that will lead to superior performances (Camp, 2008). Benchmarking is used by ArcelorMittal, AT&T, General Electric, General Motors, Motorola, and Sprint to identify various issues that are most important to process and deliver total customer satisfaction. By focusing on minimizing negative events (Jim Billington, 2004) such as financial loss, competition, market deficit, contamination, moral agents, and uncertainty, these 6 companies researched outside their...
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