Submitted by streets on February 1, 2008
Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction
Recent study in social cognition has focused on what specific environmental conditions would help promote the forming of gender stereotypes in regards to social perception and behavior. Television advertisements are highly suggestible, persuasive elements of everyday life that do help form and strengthen gender stereotypes. Analysis of television advertisements has shown that many ads contain gender-stereotypic ideas and pictures. Americans cannot escape being affected by these ads, as more than ninety percent of all American families own televisions, and the...
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