Submitted by rsundar55 on April 27, 2008

• Category: Business
• Words: 4317
• Pages: 18
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Body Shop

Strategic Analysis of the Body Shop International:
A report on the Competitive Strength and Advantages

Table of Contents
Executive Summary 2
1.0 Introduction 3
1.1 Global Cosmetic Industry – A Background 3
2.0 The Body Shop International Plc – A Background 4
2.1 Financial Performance of the Company 5
3.0 SWOT Analysis 6
3.1 Strengths 6
3.2 Weaknesses 7
3.3 Opportunities 7
3.4 Threats 8
4.0 PESTLE Analysis 9
4.1 Political Environment 9
4.2 Economic Environment 10
4.3 Socio-cultural Environment 10
4.4 Technological Environment 10
4.5 Legal Environment...

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