Business Management
US WORLD BANK PROBLEM SOLUTION
The mission of USA World Bank (UWB) is to expand its empire to become known as the premier provider of banking internationally. UWB has been dedicated to building long-term relationships with customers through quality products and customer support, and wants to be recognized as the leader of international banking. UWB is faced with requesting to sell two products within the same year as well as, evolve into an industry leader in the domestic and international markets. Its goal to garner rapid growth from the international market, while maintaining a steady domestic expansion to become more profitable to itself and customers, can best be accomplished by catapulting into the electronic commerce arena to reach its international customers.
E-commerce is expanding quickly, and the potential benefits from participating are enormous. Indications in the UWB scenario, are that banks that have been reluctant in participating in E-commerce risk falling behind their competitors or becoming non-competitive. The opportunities for UWB are to establish partnerships with successful firms and to empower its entire organization by requiring full participation; and to recognize that E-commerce focuses on serving the customer rather than focusing on their products.
At a minimum, UWB must develop a strategic plan that addresses methods for accomplishing the following five steps: (a) make it easy for your customers to conduct business, (b) focus on the true end-customer, (c) design customer-service business processes, (d) use technology to enable the company to be profitable, and (e) promote customer loyalty.
The executive team of UWB should pursue an E-commerce initiative, initiate a pre-investment study to estimate and assess the expected costs, benefits, etc. associated with establishing and maintaining an E-commerce presence, and the team contract with a reputable E-commerce developer to build a...
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