Business Proposal
Introduction: Including defining and explaining the problem
Starbucks inability to enter the Indian market. With India being one of the largest growing economies in the world, second only to China, and the second largest population (1.1 billion people) the team believes that Starbucks should be targeting the markets where their upscale and modern coffee shops would be successful (CultureGrams, 2008).
Evidence to show significance of problem
Continuous postponement and now deferral of entering the Indian market through stand alone stores.
Dependent and Independent variables
The independent variable used for this project will be gender (male/female) and the dependent variables will be population size and level of affluence (per capita income). The key to using these variables are accurate and reliable data. Valid data is also reliable data, but reliable data is not always valid data (Cooper & Schindler, 2003, p. 235).
Primary and Secondary Sources: 3-5 Sources
Primary data will be taken from survey results, CultureGrams and the Research Simulation, which provides detailed information regarding some key cities within the Indian Markets.
Secondary data can consist of demographic data obtained through secondary research surveys. Another key piece of secondary research data relates to the current competitors in the coffee and premium coffee market segments. In addition, using data already available from other industries (i.e. McDonald’s, Citibank, etc.) that have entered this market.
Suggested Sample Size and intended population
Based on the information provided in the CoffeeTime scenario, a sample size of 60 or even 90 would be appropriate. Either of these sample sizes would not only be budget friendly, but a sample size of 60 or 90 would also provide adequate information within a reasonable margin of error.
In order to identify the intended population examining the respective city’s...
View Full Essay