Submitted by poeticone on September 18, 2007

• Category: Business
• Words: 370
• Pages: 2
• Views: 218
• Popularity Rank: 1081

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Business

What is marketing?! According to Webster Dictionary, marketing is the process or technique of promoting, selling, and distributing a product or service. Marketing is away to figure out what people like before you start selling your product. The two major factors of marketing are the recruitment of new customers and the retention and expansion of relationships with existing customers. All that is pretty much saying the major factors are acquisition and base management.

Base management helps build a relationship and it enhances the benefits that sold the buyer in the first place. Marketing also uses methods that are informed by social sciences, sociology, psychology, and...

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