Submitted by munchichilp on May 24, 2007

• Category: American History
• Words: 558
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Case Analysis Of Cott Corporation

The private label bottling industry is constantly faced with new challenges as this growing sector integrates onto a global platform. At Cott, we have always prided ourselves in our strategic approach to business; with a strong emphasis on innovation, value and quality in our products, and a superior level of customer service. Despite our strong industry growth in the past decade, recent changes in market trends and competition have made an impact on profit margins.
In order to realize our goal to double our market share over the next two years, we need to rethink our current strategies (Exhibit A). Changing trends in our niche market (ie customer taste preferences, and...

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