Submitted by wj56steelers on April 15, 2008

• Category: Business
• Words: 2699
• Pages: 11
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Classic Airlines

Classic Airlines Problem Definition
Introduction
Classic Airlines is the world’s fifth largest airline with a fleet of more 375 jets and serving 240 cities with more than 2300 flights daily. Classic Airlines has grown to an organization of 32,000 employees since starting operations. Last year the company recorded $10 million profit on $8.7 billion in sales. Although the airline is profitable, its “stock prices have decreased by 10% in the past year and employee morale has been at its lowest due to increase scrutiny on the airline industry from all sectors of the economy� (Classic Airlines, 2007). Classic Airline's customer loyalty is on the decline as evidenced by...

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