Coffee Time
Coffee Time Research and Decision Making
Managerial Decision Making
MBA 510
Coffee Time Research and Decision Making
Coffee Time is considering expansion of their multi-national upscale coffee houses and one of the locations they are considering is India. In order to choose whether or not to enter the India market much data needs to be accumulated and analyzed. The locations they should enter along with the validity and reliability of the data they collect needs to be analyzed. The Business Development Manager will determine what decision making strategies should be used while addressing the constraints posed in this scenario and that the data collected is a true random sample.
The more equipped a Business Manager is to make decisions; the better the outcome will be once his decisions are made. If he is able to distinguish what is knowable, unknowable and researchable he will be able to decide the best use of resources. If he is able to determine the reliability and validity of data, his business will benefit from that insight. If he is able to research secondary data and make good use of it, he will be able to make quicker and less costly decisions. A Business Manager is far better suited to the task of managerial decision making if he has mastered the techniques of statistical analysis. In this analysis, our Business Manager will use these techniques to determine if his company, Coffee Time, will benefit from expansion into India markets.
Distinguish among what is knowable, unknowable, and researchable
The cities selected for research are Mumbai, Delhi, Chennai, Bangalore, Ahmedabad and Pune. These cities were selected because of their cultural outlook and their degree of affluence. What Coffee Time knows from secondary data collected is that India's population size is three times that of America's although a third of America's size. Information on India's demographics such as gender,...
View Full Essay