Submitted by scp724 on February 11, 2008

• Category: Business
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Coffeetime Research And Decision-Making

CoffeeTime Research and Decision-Making
Recent trends in the global coffee business indicate that South Asia is an emerging market for “special flavored” coffees and coffee bars. CoffeeTime has identified India, among other South Asian economies, as a bright prospect for new chains. CoffeeTime is tasked with conducting secondary and primary research to assist it in determining which cities in which to open chains. Analyzing secondary data allows for a more comprehensive understanding of the various locations throughout India. Since India is an unexplored market, obtaining first-hand information on people’s acceptance of coffees with a special flavor and their sensitivity to price...

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