Submitted by chimera_26 on January 21, 2008

• Category: Technology
• Words: 584
• Pages: 3
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• Popularity Rank: 1426

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Competitive Advantage

Gaining Competitive Advantages through E-Commerce
It wasn’t that long ago that consumers and companies had to rely on word of mouth or commercials to get their product across. Now with the advent of technology such as the internet, companies have a competitive advantage over mom and pop stores, seeing flashing pop ups when they open a web browser or open their emails for products that they may think about purchasing for mom’s birthday or that gag gift they want for that next bachelor party. The Internet is providing individuals with the means and the capability to purchase such items without the embarrassment or the lack of time to go to the store. According to Worldwide Online...

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