Submitted by lcino26 on February 3, 2008
In the 1920's, the U.S. industrial base developed with the production of more consumer goods. The U.S. economy was dependent on consumers, and industry found advertising as a way to draw consumers in. In the 1920's, the average household population was changing. Women were no longer just homemakers, but their roles extended to include purchasers of food and goods. (Humphreys) On the other hand, the role of the man was expanding from just workers to now include bill payers. Consumption was the final key to prosperity, and consumption was based on advertising to increase demand and credit to help consumers buy.
Advertising became an important tool of mass influence. Businesses were...
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