Dell
Introduction
When thinking of personal computer manufacturers three names will generally come right to mind, Apple, Gateway and Dell. However, only one of those companies' rank at the number 25 position on the Fortune 500 list, and only one company can say that they sell more systems globally than any other does, and that company is Dell Incorporated. Within the context of this paper the Dell Company's history, product base, and marketing strategy for their newest product, the Latitude D520 will be discussed.
Organization Overview
According to most of the 58,934 inhabitants of Round Rock, Texas (Sperling) two types of people live there, those who do and those who do not. The ones who do are "Dellions", and those who do not are the "others". "Dellions" are the people who work for the cities largest employer Dell Inc. Dell Inc. is the one of the largest computer suppliers in the world. Dell offers their products and services not only in America but also in Europe, the Middle East, Africa, and Asia Pacific-Japan. (Dell)
The "Soul of Dell" is what Dell calls their mission statement. (Dell) The "Soul of Dell" has five components; customers, the Dell team, direct relationships, global citizenship, and winning. Dell believes in, "creating loyal customers by providing a superior experience at a great value", by continually providing the best services and products to their ever-growing customer base. The Dell team is, "committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace." In order to achieve the high standard that Dell expects they have a strong commitment to, "behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other." This standard however does not just affect those in the United State. Dell is a global organization...
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