Ebus400 Ebusiness Marketing
Ebusiness Marketing
Introduction
The use of the Internet has caused companies to rethink their marketing strategies in an effort to improve on product awareness and sales. The following paper will define emarketing, discuss various strategies used by companies in reference to emarketing, as well as discuss marketing tools and techniques used on business-to-consumer and business-to-business websites, and provide examples of each tool and technique. Additionally, the paper with further explain how marketing differs on a business-to-consumer website in comparison to a business-to-business website.
Defining Emarketing
While there are many definitions of Emarketing offered, there are similarities in each definition. Emarketing is commonly defined as the ability for a company to achieve clearly defined business objectives by means of the Internet, email, mobile devices, and other electronic communication technologies. Emarketing is most successful when its communication technologies are combined with traditional communication avenues which include direct mailing, sales promotions, and advertisement. These are just a few to name. Furthermore, emarketing has made it possible for businesses to gain new customers, improve on current services, and meet consumer individual needs. (http://en.wikipedia.org) Emarketing offers companies the opportunities to not only improve on current products, but also the ability to develop new products, expand to new markets, and opens new channels of communication.
Strategies
A business can not have success without developing a strategy for product awareness and implementation. In emarketing, there are several strategies. A company must determine which strategy works for the current product and which provides the most consumer feedback. The most successful companies determine strategy based on a thorough SWOT analysis, which considers a company’s strengths, weaknesses, external...
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