Submitted by Neleh on May 20, 2008

• Category: Business
• Words: 5032
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Environmental Analysis Mba580

Environmental Analysis
Strategic Imperatives
In creating an effective strategy for Sherman Construction & Engineering Co., Inc. (KS), the firm’s external environment was scanned to identify multiple opportunities for and threats against the company (strategic imperatives) in the next three to five years. In addition, the firm’s internal environment was analyzed to determine current strengths and weaknesses. Precipitated by rising interest rates, increased inflationary pressures, and a depressed real estate market, slowdowns in the residential sector of the construction industry are forecasted. One indication of this slowdown was low forecasts for housing permits in...

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