Submitted by tnguyen71 on October 8, 2007

• Category: Technology
• Words: 1624
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Environmental Analysis

In this paper, I will list the five key macroeconomic variables that affect Lexar and the overall electronic industry. The five key macroeconomic variables are real personal income, inflation rate, interest rate, unemployment rate, and tax policy. These variables are considered to be the most important indicators that the U.S. government uses to asses the conditions of the U.S. economy. Among these five variables, real personal income and inflation rate will have more of an impact on Lexar’s current and future economic situations. Along with these economic variables, Lexar is also faced with the marginal cost and monopolistic competition for organizational survival and market shares.

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