Submitted by ahlstromeria on April 26, 2008

• Category: Business
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Gap Analysis: Global Communications

Running head: GAP ANALYSIS: USAuto

Gap Analysis: Global Communications

Introduction
USAuto’s financial situation is not looking good and when combined with the amount of research and development that went into the hybrid engine, USAuto is forced to use the new engine as a bargaining tool in order to stay alive. Profits are down and an opportunity to partner with AutoMex, a Mexican company that wants to increase its brand awareness in Central America, has surfaced and it would significantly enhance the bottom line due to the low labor cost available. USAuto believes that having a partnership pooled together with the low labor cost of the Mexican...

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