Submitted by rdnewsom on December 18, 2007

• Category: Business
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• Pages: 13
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Gap Analysis: Lester Electronics

Gap Analysis: Lester Electronics
MBA 540
December 11, 2007
University of Phoenix


Gap Analysis: Lester Electronics
Lester Electronics is at a pivotal point of the business. Bernard Lester cannot continue to manage the business as has previously been done due to the changes in the industry and a possible loss of their largest vendor, Shang-wa. John Lin, founder and CEO of Shang-wa, is looking to spend less time with his business and more time with his family. John Lin has informally suggested to Bernard that they partner in a new country that would enable both companies to meet the growing demands for their products. John Lin also feels...

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