Submitted by tccanty on November 6, 2007

• Category: Business
• Words: 1544
• Pages: 7
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Gap Analysis

Gap Analysis: Harrison-Keyes
Harrison-Keyes, Inc., in an effort to remain competitive in the global publishing industry, has begun implementing a new publishing strategy. With much debate and opposition, Harrison-Keyes leadership arrived at the decision to pursue a new e-book publishing initiative that promises to increase profit margins and revive its diminishing performance.
HK is currently facing several challenges with this new strategy as the company replaces CEO, Meg McGill with William Guardo. Guardo greatly differs on his view of e-publishing than the former CEO. He favors traditional publishing, has little high-tech experience, and is not a big fan of e-books,...

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