Global Communications
Gap Analysis: Global Communications
Jai
Gap Analysis: Global Communications
Companies in today's market realize in order to remain competitive; they must be global, which creates new challenges in terms of cultural competence and developing talent. When American companies were introduced to global markets these companies took full advantage and developed some of the most powerful brands in the world. Global Communications has decided to become a global company. They too are feeling the pressure to remain competitive in the telecommunications industry. Local, long distance and international markets are all known competitors. Whether it is or not beneficial, globalization is in full force and changing the way we use to do business. Global Communications goal is to diversify into new business brands and explore growth in their niche market internationally.
Taking a look at past performances and planning ahead for the future Global Communications understands that it is critical to the company to be diversified across brands and on a global level. The company desires to be the sought after professionals of communications and the innovators of new communications technologies. They must thrive and grow as a profession and doing so will allow them to gain back respect in the communications industry.
The senior leadership team of Global Communications has brainstormed some solutions to compete with the communications market on a global level. The team has defined two approaches:
1) To realize growth they plan to introduce new services to its small business and consumer customers across the country. Competing with local telephone and cable companies. Global Communications has decide to partner with a satellite provider to offer video services and a satellite version of broadband. The will also partner with a wireless provider that will allow the small business market a more cutting-edge solution of anytime...
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