Global Staffing Strategy
Te following report will detail the staffing strategy that New Movement Records (NMR) will undergo in creating NMR Productions, HN. NMR Productions, US is looking to expand into the Latin market via the Central American country of Honduras. This move to expand internationally will have its share of Human Resource challenges; there will be some selection and recruitment practices to decide the new organizational structure after an audit of the presently installed management and staff.
New Movement Records (NMR) is a record label based out of New Orleans, LA. The market audience for NMR is mostly base around the college age crowd and more. The musical genres, up until now, that have been the major focus of NMR include Rock, Reggae, and Hip-hop. NMR has provided its roster of artists with a variety of career development services. Some of these services include artist management, marketing, promotion, booking, contract negotiation, recording, and distribution of products, merchandise and new digital media such as ring tones and mp3s.
A consequential subsidiary of NMR has been NMR Productions, US. This arm of NMR has dealt with live event production aspects such as booking the talent on the roster as well as touring acts at a national and international level. NMR Productions takes on the production and staffing of live events, the concert promotion and contract and rider negotiations. The original record label was naturally drawn to fill this void of professional concert promoters in the New Orleans and Gulf South area. Familial with the market, NMR has been successful with the expansion into the live event production.
In recent years, there has been a world-wide explosion of the Latin American music market. New Movement Records feels that with the success already achieved with NMR Productions, US that they are ready to make an international move to a foreign market to capitalize on this new market trend. Honduras is a rapidly...
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