Global
Gap Analysis: Global Communications
In the past three years Global Communications has been experiencing a drop in stock value more than 50%.At this time, the stock is valued at $11 per share, down from $28 per share.
There is a lot of competition in the telecommunication industry. Cable companies are the leading source for complete technology entertainment packages. These packages include: internet service, cable television, and POT- plain old telephone services. Global communications new calling features and suites of local and long-distance services helped, but is was and is no match for the cable companies.
To be more competitive Global communications has decided to develop a plan to increase and raise market share. The plan is to aggressively relocate major sources internationally. This will cut operating costs and increase profitability, which will raise stock prices.
Issue and Opportunity Identification
The most important issue that Global Communications has to face is how they are going to put a “positive spin on the change” that is going to happen. The Senior Leadership Team has devised a strategic plan to transform the company into a global corporation within 3 years. This plan will call for outsourcing and downsizing current call center jobs. The team will have challenge in communicating the new plan that the employees and the union will not agree with.
Stakeholder Perspectives/Ethical Dilemmas
Maria, is the VP and liaison of the Union that represents the employees of Global Communications. Her perspective is that she was kept out of the loop and should have been included in the discussion of the new plan. Maria felt, that there could have been other alternatives pursued before making a major decision like this.
Joel, is the Human Resources and Public relations person for Global Communication. His concern is getting word out to the employees and the Union before the public gets the word....
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