Globalcommunication
Gap Analysis: Global Communications
At Global Communications, stakeholders such as union, team management and shareholders have a different point of view. The management team must come to a decision that benefits all parties including the employees and shareholders. If every stakeholder in the decision making process can see a win-win scenario for their particular group, then a good decision will be made.
Situation Analysis
Issue and Opportunity Identification
At Global Communications major actions have taken place, in which have created some issues. The first major action that happened was that Senior Management team made a decision to create a plan that would increase local market share and globalize the company. In this decision, management did not consider all the stakeholders.
A second action was created when Global Communications decided to move a number of American call centers to India and Ireland to reduce cost and to turn into a more profitable company. They also planned to bring in new products to small businesses and consumers to become more competitive within the telecommunications industry. The management team did not include the union negotiator in any discussions concerning what would happen when the decision to outsource was approved and employees knew about it when decision was made. Employees reacted negatively towards the decision and this issue was cause by lack of organizational communication.
The third action found in this case was intergroup conflict. Not all members of the management team agreed on how to present the change to employees and what the issues the employees would have were most important. The opportunity presented was the possibility for conflict to be resolved through other techniques such as mediation or brainstorming and negotiation.
The fourth issue was generated at the senior staff meeting. In-group thinking had already started prior, but from different...
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