Submitted by rashesh on March 13, 2008

• Category: Miscellaneous
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Globalization

Globalization of Marketing. “Our age is driven by the Republic of Technology {whose} supreme law…is convergence, the tendency for everything to become more like everything else.� Daniel J. Boorstin. After reading the assigned articles, I realized that nowadays a lot of changes occur because of companies’ tendency to globalize. Growing opportunities of e-business and other Internet activities allow companies to focus not only on domestic or national markets, but also on diverse global markets. That is why the process of globalization requires detailed research and analysis. Theodore Levitt, the author of the first article “The globalization of markets�, tries to perform that...

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