Submitted by yankeeblue on June 14, 2007

• Category: American History
• Words: 1358
• Pages: 6
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Hagaan-Daz

The premium ice cream business is at a cross roads. Pillsbury’s Haagen-Dazs is searching for a way to stay ahead in a market that is sending many ice cream companies out of business. For a product to call itself ice cream, it must contain a minimum of 10 percent milk fat, according to the federal government. (Most store brands contain 10 to 12 percent.) The terms "premium" and "super-premium" are defined by the ice-cream industry, not the government. A premium ice cream generally contains a minimum of 14 percent milk fat. Many go way past that — thus, the "super-premium" moniker. What also distinguishes premium brands is a low percentage of "overrun" — which is another way of saying...

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