Harrison Keyes Solution
The scenario ends with a new CEO planning to terminate the e-book initiative project if the SVP of Marketing and head of the e-book initiative implementation team doesn't get the project on track with demonstrated progress within 30 days.
In the simplest form, if there is interest in implementing the e-book initiative project, the ideal end-state will include the SVP of marketing overcoming the current set of problems plaguing the project, and moving forward a revised and successful e-book initiative project. This ideal end-state will include accomplishment of the following goals:
· Successful development and implementation of a strategic plan for either bringing on board a new business partner to complete the digital design of the e-books, or alternately, developing the internal resources to accomplish this task.
· Successful development and implementation of an effective marketing campaign to promote e-book sales, either through the creation of an effective partnership with a marketing consultant, or development of an effective internal program.
· Successful development and implementation of an internal product communication and promotion program that results in the Harrison-Keys team members having a greater level or understanding and confidence in the project.
· Successful development and implementation of a strategic management process and optimized project management process for expediting the above tasks. The project management process will need to address project management control issues, evaluate project control processes and include the use of an integrated process control management system.
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