Submitted by lxa1801 on April 25, 2008

• Category: Business
• Words: 1353
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Kudler Fine Foods - Marketing

Kudler Fine Foods, a gourmet food shop, was founded by Kathy Kudler in 1998. Her vision was to create one store that would stock a wide selection of the freshest ingredients and the tools a gourmet cook would use. Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success. Kudler Fine Foods currently has three store locations in the Metro San Diego, California area: La Jolla, Del Mar, and Encinitas. This paper will first discuss the value of the market research available to Kudler Fine Foods, the proposed market mix that should be used to launch the new catering service, the technology to support the new processes, and...

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