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Submitted by lahoria on June 30, 2008
- Category: Case study
- Words: 1396
- Pages: 6
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Kudler
Kudler Fine Foods - Marketing Assignment
Zahid Qureshi
University of Phoenix
June 18, 2008
Revised Marketing Strategy
Kudler Fine Foods (KFF) is evaluating introducing a new service to its customers. The new service is catering of foods to its customers as a means to increases sales. The added service will add another sales outlet to the existing in-store sales for KFF. This will diversify the marketing sources.
Kudler has two surveys in its possession that list the customer satisfaction with various aspects of Kudler‘s operations. These surveys were conducted in 2006 and then again in 2007. The questions...
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