Kup
Running head: Research and Decision Making
Learning Team Paper: Managing Research Design
MBA 510
Cecil Coone, Professor
July 19, 2007
University of Phoenix
Managing Research Design
The intent of this paper is to provide a detailed and accurate analysis of the simulation, "Managing Research Design". By reviewing both secondary and primary research data, it can be determined what information collected is relevant, reliable, and supportive of Coffee Time's inclination to expand into the Indian marketplace.
A: What does Coffee Time really know about the various locations in India? What can they learn from further research?
Western companies seeking tremendous growth today look carefully at India where consumer and infrastructure spending continue to rise at 7-12% in many sectors. India has been identified as a major, and growing, export market and offers great possibilities for western businesses to look for a new export market. So, as India develops, so do the opportunities for business. Coffee Time is seeking to research opportunities to expand their business to India. Coffee Time researched prominent cities in India for potential locations. Many of these locations are based on cultural affluence, population, and age. Coffee Time deemed six locations as prime for further research. Among the most cultural outlook and affluent cities are Mumbai, Delhi, Bangalore, and Chennai. Ahmedabad was chosen because of a higher affluence while it lacked the modern cultural outlook. Pune was selected because it offered more variety of cultural outlooks and affluence than Kolpata or Kanpure. Coffee Time must be prepared to adapt its offering to suit the Indian market. To sell the product successfully in an overseas market Coffee Time must seek to understand the needs of the customers, influences to their buying decisions and who their competitors are (other chains, etc)....
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