Lt Global Communications Benchmarking
In order for the strategic plan of globalization and outsourcing to succeed, the Global Communications Company should use generic benchmarking as a tool. This paper will discuss companies such as, AT&T, Callaway Golf, Ford Motor Companies, Home Depot, and MetLife to illustrate some of these generic benchmarks. These companies have had similar issues to those that were identified in the Global Communications scenario.
In the following pages Team C will focus on these companies, analyze the company’s key organization communication, emotional intelligence, and organizational commitment course concepts. The team will then compare and contrast each company’s application of those concepts for responses to the issues in the Global Communications scenario.
Introduction of Ford Motor Company
Ford was established in 1903 by founder Henry Ford and 11 of his associates. Ford Motor Company manufactures and distributes cars in 200 markets across six continents. (Datamonitor, p.5). During the 1960’s Ford expanded globally by establishing Ford Europe in 1967. In the 1970s and 1980s the company expanded through out Europe and Asia. As a result of this globalization Ford’s name is well known (Marketline, 2007).
According to Marketline Ford Motor Company have two divisions, automotive and financial services. “The automotive business division consists of the design, development, manufacture, sale and service of cars, trucks and service parts. Through this segment, Ford produces a wide range of vehicles including cars for the small, medium, large and premium segments; trucks; buses/vans (including minivans); full-size pickups; sport utility vehicles and vehicles for the medium/heavy segments. The company's automotive business is organized into two primary segments: Americas; Ford Europe Premier Automotive Group; and Ford Asia Pacific and Africa/Mazda (Marketline, 2007).” Ford provides their customers with an array of after sales...
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