Make A Big Difference
When being a Small Business can Make a Big Difference
Small businesses are the backbone of the American economy. They are found in the largest cities to the smallest towns. Yet, small businesses face some of the biggest challenges so that they can survive. Facing competition amongst their peers and larger corporations can pose a significant challenge or a substantial advantage. Selective Staffing, a small executive search and temporary staffing company located in New York City, grew their business by accident. After the terrorist attacks on September 11th, like many businesses, Selective Staffing saw a steep dropoff in this firm's revenues. Owners of the firm offered their offices, computers, and a shoulder to cry on to displaced workers. Without planning it, Selective Staffing found that they had become an outplacement business, coaching those uprooted professional, helping retrain them, and finding them jobs. After making the proper investment of spending a couple of years learning the outplacement business and a taking out another mortgage on their home, the owners of Selective Staffing's gamble has paid off. Time Inc. has signed as a client and deals with Deutsche Bank and Citigroup are in negotiation. (Messina, 2005) Selective Staffing has listened to the needs of its clients, did the research to provide a quality product, and adjusted their business so that they can overcome the challenges that may have closed their doors. This paper will highlight the advantages of being a small business and how they can survive uncertainty.
One of the major benefits of being a small business owner is being able to provide excellent customer service. For example, large companies have a harder time attending to their customer's complaints because of their lengthy chain of approvals requiring several different levels of management. Whereas, a small business owner would be able to provide special attention in order to provide immediate solutions to the customer's...
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