Submitted by riqbobaby on February 24, 2008

• Category: Administration
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Marketing Audit At&Amp;T Wireless

Marketing Audit of AT&T Wireless
The data services and youth market represent substantial growth potential. Data services have been a huge success in foreign wireless markets. AT&T Wireless must find innovative ways to entice users to take advantage of these services, so that they can tap into this new market as well. The revenue obtained from data services can help offset the slow industry wide growth. This will enable AT&T Wireless to extract more money from their customers on a monthly basis. The lucrative youth market is more inclined to try text messaging, downloadable ringtones and the wireless web. Increase promotions geared toward the teenage market since they influence...

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