Submitted by caseyhathaway on December 11, 2007

• Category: Technology
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Mars Corp

Mars Corporate Overview
Mars Incorporated started out in 1911 with the founder Frank Mars and his wife Ethel who created the Milky Way bar (known as the Mars bar in Europe) and turned this incredibly successful product into what is now an $18 billion business. The company also had later amazing successes with creations such as the Snickers bar and M&M’s. The company was so successful that it expanded into other areas of food service. The modern company model includes four distinct divisions: snack food, food, pet care, and drinks vending (Mars, 2007). The products made by these divisions include many household names such as Uncle Bens, Sheba and Whiskas cat food, Twix bars, and...

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