Mcdonalds Corporate Governance
McDonald’s: I’m Lovin’ It
Bryan Martin
Ryan Parks
Samantha Daugherty
LDR 7343A – Corporate Governance and Ethics
February 25, 2008
Outline
I. Executive Summary
II. McDonald’s Corporate Governance
a. Corporation Officer Code of Ethics
b. Board of Directors Code of Conduct
c. Composition of the Board
III. McDonald’s Social Responsibility Initiatives
a. Balanced and Active Lifestyle
b. Responsible Purchasing
c. Responsible Packaging
d. The Value of People
e. The Value of Community
IV. Social Responsibility and Corporate Governance
V. McDonald’s Shareholder Activism and Legal Proceedings
a. Shareholder Requests
b. Legal Proceedings Involving Governance
VI. References
VII. Appendix
a. List of McDonald’s Current Board of Directors
Executive Summary
McDonald’s declares that they do business in an honest, fair, diligent and ethical manner. This research explores that declaration by focusing on three main areas. These areas are: corporate governance practices, social responsibility and response to shareholder activism. Based on the findings of this research, it was determined that their current campaign slogan, ‘I’m Lovin’ It’ is an accurate representation of McDonald’s Corporation. The governance practices represent a constructive ethical program. The social responsibility initiatives are loved by the customers, as demonstrated by the 46 million daily visits. Finally, the shareholders are pleased, based on the stock price, with the responsiveness of the company to their concerns.
McDonalds’s Corporate Governance
“The basis for our entire business is that we are ethical, truthful and dependable. It takes time to build a reputation. We are not promoters. We are business...
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