Submitted by brextyn on October 18, 2007

• Category: Book Reports
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OVERALL COST LEADER
An overall cost leader will attempt to be the low-cost producer in both segments of the market. It will have good profit margins on all sales while keeping prices low for price-sensitive customers.
Firm Profile:
 More likely to reposition products than introduce new ones to the market
 Capacity improvements are unlikely to be undertaken (may run overtime instead)
 Automation may be pursued to increase margins
 Investments will be financed with debt and/or stock issues
 Tends to spend less on promotion and sales
 Focus on Market Share, Profits, and Stock Price...

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