Submitted by vida on November 12, 2007

• Category: Business
• Words: 285
• Pages: 2
• Views: 145
• Popularity Rank: 1822

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Pricing

Part A


Figure 1 Value map assessing pricing competitiveness
• Selected product
Toyota Camry 2007 at the sticker price of CND $ 21,800 compared with Honda Accord, Ford Fusion, Nissan Altima or Maxima (same class) offers a better price and a reasonably good quality.
• Consideration in purchasing
 Competitive Price
 Low gas mileage
 Low depreciation
 Low maintenance
 Good customer service
 Good after sale services
 Good design and shape
• Pricing objectives
 Measuring...

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