Problem Solution - Intersect Investment - Mba520
Problem Solution: Intersect Investments
Intersect Investment's CEO Frank Jeffers has a vision for an innovative change. Jeffers wants to implement an organizational change which entails the addition of brands offered and moving from its traditional sales method to an industry utilized model of customer intimacy'. The CEO's goals, by implementing the customer intimacy model is that customer satisfaction will increase and "
that [the company] will build long-term relationships based on trust and value to the customer" (Scenario, n.d.). The CEO "
understands that implementing this vision will require revolutionary organization change, particularly in sales" (Scenario, n.d.). However, the vision is being met with significant resistance from the Vice President of Sales, Lyn Chen. Additionally, issues with lack of trust and commitment to the change from employees are present due to the previous VP of Sales lack of commitment to the vision.
To overcome the resistance to the new vision and change the organizational culture, the CEO's new vision will need to be incorporated into a new mission statement and a strategic plan of implementation developed and communicated to the organization. "A strategic plan outlines and organization's long-term direction and actions necessary to achieve planned results" (Kinicki & Kreitner, p. 679). Organizational commitment will have to be obtained from employees as well as the entire executive team. A goal setting and rewards program should be implemented and feedback provided to ensure alignment with the vision is maintained. This will improve employee satisfaction and reduce employee turnover rate. "Satisfied employees have a favorable evaluation of their job, based on the observations and emotional experience" (McShane & Von Glinow, 2005, p. 122). Additionally, transformational leadership must be applied as well motivational concepts.
Situation Analysis
Issue and Opportunity Identification
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