Problem Solution Global Communication
Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS
Problem Solution: Global Communications
Mercedes Lugo
University of Phoenix
Problem Solution: Global Communications
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Situation Analysis
Issue and Opportunity Identification
Global Communications was an industry leader during the boom times for the telecommunications industry. However, over the last three years outside competitive forces such as cable and satellite providers have eroded market share from $28 a share to its current value of $11 per share. Consequently, Global Communications found itself in a precarious financial position requiring immediate action by the senior leadership team. The senior leadership team is comprised of newcomers to Global Communications as well as a few long term management personnel.
In order to address the issues and create opportunities for Global Communications the senior leadership team has recommended an aggressive two step plan that will expand the company's presence among small businesses and consumers. The team expects that the first initiative will augment current services through strategic alliances with satellite and wireless providers. This move will allow Global Communications the ability to expand video and wireless internet services as well improve business access through satellite broadband.
The second step calls for more drastic cost cutting measures. The team recommends downsizing the domestic small business call centers and moving them to Ireland and India. Some employees will have the opportunity to move to the consumer division as this area will be expanding however a substantial portion of the small business call center employees will have to be laid off. When this piece of the growth initiative is...
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