Submitted by mshewrote on March 14, 2008

• Category: Business
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Problem Solution: Harrison-Keyes Inc.

Problem Solution: Harrison-Keyes Inc.
In 2004 Harrison-Keyes, an international publisher of scientific, technical, business books and journals found itself losing market share. While Harrison-Keyes was originally a publisher of “the works of literary giants. By the mid 1950s, Harrison-Keyes was established as a leading publisher of business, scientific, and technical information.” (University of Phoenix, Wk 1, 2007, p. 1) In the first quarter of 2004, the company attempted to launch e-books under the leadership of a new CEO Meg McGill a champion of digital publishing. Failure to plan properly, communicate, assess risk and respond to a natural disaster that wiped out Asia...

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