Submitted by bnfear on March 17, 2008

• Category: Business
• Words: 2949
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Riordan: Gap Analysis

Gap Analysis: Riordan Manufacturing
Riordan Manufacturing (RM) is a global plastics producer with annual earnings of $46 million, and is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. RM production facilities are divided among three plants located in Pontiac, Michigan; Albany, Georgia and Hangzhou China, with corporate headquarters located in San Jose, California, where research and development is conducted. Over the past two years there has been a decline in sales and profits, so Riordan made a strategic change in its manufacturing practices. Customers now receive their services through sales teams rather than single...

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