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Submitted by jsolomon31 on March 7, 2008
- Category: Business
- Words: 1939
- Pages: 8
- Views: 151
- Popularity Rank: 2201
Riordan
Gap Analysis: Riordan Manufacturing
University of Phoenix
Gap Analysis: Riordan Manufacturing
Riordan Manufacturing is a global plastics producer, owned by a Fortune 1000 enterprise with revenues of one billion dollars. Declining sales and uneven profits have forced the company to make several strategic changes in the way it manufactures and markets its products. Due to the implementation of strategic changes, employee retention numbers have declined. The company is changing from individual sales relationships to customer relationship management which is causing some confusion and low morale for the company. Riordan Manufacturing Executives are...
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