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Ryanair - Porter 5 Forces Approach
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Submitted by dadavide on July 15, 2008
- Category: Case study
- Words: 479
- Pages: 2
- Views: 47
- Popularity Rank: 2796
Ryanair - Porter 5 Forces Approach
A) Competitors:
Industry concentration: All low-cost airlines are competitors.—Ex: EasyJet announced flights to Ireland for the first time. In 2004, approximately 60 new low-cost airlines were formed.
Diversity of competitors: Competition is geared toward international, but not intercontinental flights. Ryanair pioneered the road for low-cost airfare, beginning its flight operations in 1985; EasyJet imitated the business model of Ryanair, also having a “fly greener” policy related to environmental protection.
Product differentiation: The Association of European Airlines stated that Ryanair has achieved better punctuality, fewer lost bags and fewer...
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