Siva 4 P's Sales And Marketing
FOR REFERENCE USE ONLY:
sales and marketingTable of Contents
Title Page 1
Table of Contents 2
Executive Summary 3
Introduction 4
The 4 P's 4
SIVA 6
McBride Financial Services using the 4 P's 8
McBride Financial Services using SIVA 10
Conclusion 12
References 13
Tables and Figures
4 "P's" in Business Figure 1, Page 5
SIVA Figure 2, Page 6
SIVA Table 1, Page 6
Executive Summary
Sales and marketing takes on many roles in business. Aspects of marketing and sales include but are not limited to price, place, product and promotion. The price one may sell a product has a high impact on the sales of the item. The place one decides to sell the product or service is also important. One would not wish to market cold weather clothing in Arizona. One would push the items toward a solder climate. The 4P's in sales and marketing as one will see play a key role in the business. Analyzing the needs of customers and the business one will need to fine-tune strengths and weaknesses found within the processes. It is important to highlight the current infrastructure that one uses to provide the base to start the new skills of marketing and sales. Emphasis on adopting new technologies into your sales and marketing can greatly increase ones sales. When a consumer can see that a business is up to date with what is the new big thing, as in internet and various add-ons, more attention the products is given. When one can keep a person longer reading or viewing your advertisement, the possibilities of a purchase turn in the favour of the seller.
Many companies use different styles and techniques to market their products. It is not to say one works better than another, but it is looking at track records of what has worked in the past. When one finds that they are being out sold by another competitor, a step back but be taken to...
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