Strategy Assignment
Strategy Assignment
Introduction
Kudler Fine Foods is the creation of its visionary Kathy Kudler. Her goal in establishing Kudler Fine Foods was to create a one stop shop where cynosures of gourmet food will be able to get their needs met in one store. Kudler offers a variety of fine foods from its gourmet bakery goods, cheese and dairy, wine, organic and non organic produce as well as fresh meats and seafood. In addition the locations offer monthly wine and cheese appreciation classes and cooking classes in store as well at private residences. To add to their list of services, Kudler has recently added catering services in efforts to attract new customers and increase their current customer base. The company has also made some operational changes that will be beneficial for the success of the stores. These operational strategies such as creating a purchasing department, establishing contracts with local producers of organic produce and the use of marketing tools will indefinitely increase profitability for Kudler. This paper will identify the business opportunities that have been created due to the changes in the use of technology, the generic strategy of Kudler Fine Foods and how to implement it and the role of the management team will have in keeping Kudler Fine Foods competitive in the fine foods industry.
Changes in technology
Technology is forever changing. Technology can be helpful for a company like Kudler Fine Foods to elevate itself to the next level. Studies show that information technology has significantly improved the profitability and increased the viability of companies (Turban, Rainer, & Potter, 2003). Currently Kudler has a basic website that illustrates the store locations, the hours and descriptions of the departments within the stores. Kudler also has an intranet that houses information such as Kudler's supply chain, Kudler's employee hand book, past financials as well as sales and marketing strategies. The...
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