Submitted by lunchboxl on November 12, 2007
Problem Solution: TeraTech
In order to be successful in increasing sales and profits, it is important that every organization take steps to sustain customer relationships and improve their business processes. TeraTech (TT) has been in the Customer Relationship Management (CRM) solutions business for five years with their main focus customer being the pharmaceutical industry. TT would like to be the number one provider of CRMs and is presently looking for growth opportunities. Though TT has been successful in providing CRMs to the pharmaceutical industry, they are looking to combine CRM expertise with analytics and modeling that would allow the pharmaceutical companies to maximize...
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