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The New Paradigm Of Relationship Marketing
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Submitted by danielle810 on April 5, 2008
- Category: Business
- Words: 957
- Pages: 4
- Views: 92
- Popularity Rank: 2084
The New Paradigm Of Relationship Marketing
The New Paradigm of Relationship Marketing
We are now in the 21st century and many views and perceptions have changed over the last twenty years in terms of the business environment. It is evident that in order to continue to satisfy consumers, it is necessary to make changes including the theories of the marketing industry. Over these years it is clear that research and theory has developed marketing.
GrÖnroos, 1990 pointed out that their was a “parallel development in industrial marketing which contributed to the development of relationship marketing”.
The term “out with the old and in with the new” would be a good phrase in...
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