Submitted by adiadi on June 8, 2008

• Category: Case study
• Words: 717
• Pages: 3
• Views: 49
• Popularity Rank: 2722

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Thoughts And Pieces

Globalization and overseas business expansion has brought about the need for in-depth understanding of culture differentiation. When conducting or contemplating cross cultural business ventures, it is important to understand the culture before communicating one�s desires.
This paper will focus on the cross cultural challenges of doing business overseas, with special attention being placed on the Czech Republic.
The Situation
Steve Kafka, an American of Czech decent is contemplating expanding his franchise, Chicago Style Pizza, into Prague, Czech Republic. Steve currently franchises his business in the U.S. Steve must thoroughly investigate and become familiar with...

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